Bronx-based wholesaler Baldor Specialty Foods has become the latest entrant to the $1 billion meal-kit business. Baldor, which counts restaurants, supermarkets and schools among its customers, just launched Urban Roots, a line of veggie kits that will be sold initially in Whole Foods for $8 a pop -- as well as by FreshDirect, according to...
Bronx-based wholesaler Baldor Specialty Foods has become the latest entrant to the $1 billion meal-kit business. Baldor, which counts restaurants, supermarkets and schools among its customers, just launched Urban Roots, a line of veggie kits that will be sold initially in Whole Foods for $8 a pop -- as well as by FreshDirect, according to...
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